TRANSFORMASI  DAKWAH  MUHAMMADIYAH  DI  ERA  DIGITAL  DAN  PENGUATAN  MODERASI  BERAGAMA  DI  BIMA

Faisal Faisal; Syaifuddin Syaifuddin; ikbal ikbal; ihlas; Hendra

doi:10.48094/raudhah.v10i3.1092

Authors

Faisal Faisal Universitas Muhammadiyah Bima
Syaifuddin Syaifuddin Universitas Muhammadiyah Bima
ikbal ikbal Universitas Muhammadiyah Bima
ihlas Universitas Muhammadiyah Bima
Hendra Universitas Muhammadiyah Bima

DOI:

https://doi.org/10.48094/raudhah.v10i3.1092

Keywords:

Keywords: digital da'wah, Muhammadiyah, religious moderation, sosial media, Bima

Abstract

The rise of digital technology has transformed Muhammadiyah’s da'wah in Bima from traditional methods to active engagement through social media and online platforms. This shift expands audience reach but also brings challenges, including low digital literacy and exposure to radical narratives. Using a descriptive qualitative approach through interviews, observation, and document analysis this study found Muhammadiyah Bima implements digital da'wah strategies such as producing inclusive educational content, collaborating with youth influencers, and conducting online religious discussions to promote religious moderation. Despite obstacles, these strategies have proven effective in countering exclusivist narratives and strengthening local religious tolerance.

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